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How to Reduce Cart Abandonment Using an Exit Intent Popup

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Do you want to lower your cart abandonment rate on your website’s payment forms?

Cart abandonment (or checkout abandonment) is when a visitor to your site starts filling out your payment form but then leaves your site before they’ve completed their purchase. The Baymard Institute estimates that the average cart abandonment rate for eCommerce stores is 69.82%.

The good news is that you can easily add an exit intent popup to your checkout page, start recovering some of these abandoned checkouts, and boost your sales!

How Exit Intent Popups Work

An exit intent popup will appear to a site visitor when they’re about to exit the page. This is detected when they move their mouse outside the browser window to navigate to a new site or close the tab.

OptinMonster exit intent popup

So why are potential customers abandoning their purchase after visiting or even starting to fill out a payment form?

Maybe they need more details about your product or service and have a few unanswered questions. Perhaps they’re simply unsure if the value that they’ll receive will be worth the cost.

With an exit intent popup that addresses one or both of these issues, you can expect to recover 3% to 8% of your visitors that would otherwise be leaving your payment forms.

Fortunately, it’s pretty straightforward to create an exit intent popup that does just this on your WordPress site.

For this tutorial, we’ll show you how to add an exit intent popup to a WP Simple Pay payment form on a WordPress site using the OptinMonster plugin.

Alternatively, you could use OptinMonster on a site running a full-featured shopping cart plugin like Easy Digital Downloads or WooCommerce if that better fits your needs.

Let’s get started.

Table of Contents

Step 1: Install and Connect OptinMonster

First, you’ll want to install the OptinMonster plugin on your website. In your WordPress dashboard, select Plugins » Add New, then search for OptinMonster.

Install OptinMonster WordPress plugin

Once you find the OptinMonster plugin, click Install Now, then click Activate.

After you’ve activated the plugin an OptinMonster setup wizard should appear.

If you don’t see the setup wizard, just click OptinMonster in the left side navigation, then click Launch the Setup Wizard.

OptinMonster launch setup wizard

At this point, switch over to a new browser tab, visit OptinMonster.com, and purchase either the Pro or the Growth plan so that you can use the exit intent feature.

OptinMonster lead generation software

Once your account is created, you can connect it with the WordPress plugin that you have just installed.

Back in your WordPress dashboard, with the OptinMonster setup wizard open, simply click Connect Your Existing Account and proceed through the steps.

OptinMonster setup wizard

For more details and assistance with setting up OptinMonster, check out the OptinMonster step-by-step installation guide.

Step 2: Create an Exit Intent Popup Campaign

Within the exit intent popup itself is where you’ll want to give your potential customer an incentive to complete their purchase. So for this example, we’ll create a popup that includes a coupon code.

At the end of the OptinMonster setup wizard, click Create Your First Campaign. Alternatively, you can select OptinMonster » Campaigns, then Add New in the left-hand menu.

Here select the Popup campaign type.

OptinMonster select popup campaign type

Next, choose a template from the available options. We’re going to search for “coupon” and select the Coupon template in this walkthrough, but you could choose any template that appeals to you as they’re all very simple to modify.

OptinMonster select coupon template

Now you’ll be prompted to name your campaign and start editing the popup design. You’ll see many customization tools on the left-hand side. As you edit your campaign, you’ll see a live preview on the right-hand side much like the WordPress theme customizer.

In this example, remove some elements and add text that contains the coupon code SAVE25 for 25% off as we’ll be adding this coupon to our payment form later on. It should end up looking similar to the following:

OptinMonster campaign designer

When you like how it looks, click Save.

For more help designing your first campaign, visit OptinMonster’s Creating Your First Campaign guide.

Step 3: Set Up a WP Simple Pay Payment Form

In this guide, we’ll be creating a payment form using WP Simple Pay to add an exit intent popup to. If you prefer you can also just as easily modify a payment form that you’ve created previously.

If you’re new to WP Simple Pay you’ll need to purchase a Pro license to follow along. Once purchased, a wizard will walk you through the first-time setup, but if you need more help, you can simply follow the WP Simple Pay step-by-step installation guide.

To create a payment form in your WordPress dashboard, select WP Simple Pay » Add New, then select the Payment Form template.

Add payment form basic template

If you’re editing an existing payment form, make sure the form type is set to Embedded. The “Overlay” form type is a popup itself, so it won’t work well with an exit intent popup. The “Stripe Checkout” form type redirects you to a payment form on Stripe’s servers, so that won’t work here either.

Payment form type embedded

Since we added a coupon code to the exit intent popup, we’ll need to make sure a coupon field exists on the payment form.

While still editing the form, go to the Form Fields tab, select the Coupon field, then click Add Field.

Payment form add coupon field

Finally, move the coupon field above the credit card field, then click Publish.

Payment form move coupon field and publish

Step 4: Add a Coupon Code to WP Simple Pay and Stripe

When you add a coupon code to WP Simple Pay, it also gets saved to your Stripe account.

To do this, go to WP Simple Pay » Coupons, then click Add New.

Here we’re just going to add the same 25% off discount code SAVE25 as we used above, so simply fill in the fields as shown in this screenshot, then click Add Coupon.

WP Simple Pay add coupon

If you own a WP Simple Pay Plus or higher license, you can also enable coupon codes to work with recurring payments.

Step 5: Add the Payment Form and Exit Intent to a Page

While editing an existing page or after creating a new page, click on the plus (+) sign at the top, find the WP Simple Pay block, then select it to add this block to the WordPress block editor.

Add WP Simple Pay block to page

After that, select your payment form from the block’s dropdown menu. Next, you can preview your form, publish it, then visit your page to see it in action.

Payment form with coupon field

Now let’s go back to OptinMonster » Campaigns, then click Edit Design under your campaign.

Next, go to Display Rules » Conditions, click the first conditional dropdown, then change it to Exit Intent.

OptinMonster display rules > conditions > exit-intent

Another option will appear for setting the current URL path. Go ahead and set this to the page URL you’re using for this payment form.

OptinMonster set current URL path

Now click Save, go back to OptinMonster » Campaigns, then click on Pending under “Status” and select Publish.

OptinMonster publish campaign

Finally, open up your page with the payment form and test out moving your mouse outside the browser window. You should now see your coupon code exit intent popup appear!

OptinMonster coupon code exit intent popup

Recovering Abandoned Checkouts with OptinMonster

Adding exit intent popups to payment forms has been proven to boost conversion rates by reducing abandoned purchases, and as you can see it’s pretty straightforward to set up using OptinMonster paired with WP Simple Pay or other eCommerce software.

We hope this guide helped you learn how to get an exit intent popup with a coupon code up and running quickly and easily.

If you have any questions about using OptinMonster with WP Simple Pay, please reach out to our customer support team here and they’ll be happy to help you out.

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