Black Friday: Leverage the Power of Targeted Popups to Boost Sales

Looking for an easy way to create a digital marketing campaign to help elevate your Black Friday promotion?

Leveraging the power of targeted popups on your site can help your promotional messages reach the right customers at precisely the right moment. By implementing customized campaigns, you can significantly boost sales and create an unforgettable Black Friday shopping experience.

In this article, we’ll show you the easiest way to create a targeted popup campaign for your Black Friday sale.

Why Do Targeted Popups Matter for Black Friday?

With all the hype surrounding Black Friday shopping, target popups on your site can capture the attention of your visitors when it matters most.

You can use them to display exclusive deals or a single flash sale to visitors who show interest in specific products and even brand new visitors who are just learning about your brand.

Alternatively, you can display tailored popups on select pages to entice visitors who have previously browsed products so that you can offer them a special discount on similar products.

Creating urgency is also a big factor behind why popup campaigns are extremely effective during this time of year. Adding countdown timers helps motivate visitors to act fast before the sale ends.

Popup Strategies for Black Friday

While there are sevaral different ways you can customize your campaigns to suit your specific needs, here a few helpful tips to keep in mind:

• Exclusive Deals: Promote limited-time offers through eye-catching popups that highlight discounts or special bundles available only on Black Friday.
• Exit-Intent Offers: Capture potential lost sales with exit-intent popups that offer last-minute discounts or free shipping when a user is about to exit your site.
• Social Proof and Testimonials: Showcase customer reviews or recent purchase notifications in your popups to build trust and encourage new visitors to make a purchase.
• Gamified Promotions: Engage users with interactive popups, such as spin-the-wheel discounts, where they can win additional savings on their Black Friday purchases.

Creating a Black Friday Popup Campaign

Now that you know more about the importance of popup campaigns and how you can use them in a variety of ways to promote your Black Friday sale, let’s create one!

For the purpose of this tutorial, we’ll be making an exit-intent popup like the one below:

Step #1: Create an OptinMonster Account

To get started, the first thing you’ll need to do is create an OptinMonster account. 

To do this, simply go to the pricing page and choose the right plan for your needs.

Once you’ve completed your purchase, you can login to your new account. You’ll be prompted to add your site’s domain to your account.

To connect your WordPress site to your OptinMonster account, simply install and activate the plugin. This allows you to manage your campaigns directly from the WordPress admin dashboard.

For more details on how to set up OptinMonster, follow the OptinMonster step-by-step installation guide.

Now that you’ve set up your OptinMonster account and connected it to your WordPress site, it’s essential to make sure you have a payment form set up that allows customers to easily buy your products or services.

If you’re not already using WP Simple Pay be sure to download and install the plugin so you can easily accept online payments directly on your site without having to build a complicated shopping cart.

It’s the #1 Stripe payments plugin for WordPress with tons of features to help you increase sales and grow your subscribers.

To set up a WP Simple Pay, see our detailed guide on how to install WP Simple Pay Pro.

Once you’ve installed and activated the plugin on your WordPress site, the advanced setup wizard will walk you through setting up your account settings and connecting to your Stripe account.

Go ahead and click on Let’s Get Started.

2: Connect WordPress to Stripe  

To connect your WordPress site to Stripe, click on Connect with Stripe.

Next up, enter the email address you use for your Stripe account and connect it to your site. If you don’t have a Stripe account, you can easily create one by entering your email address and completing the registration.

Upon completing this process, you’ll be shown a success page that says, “Setup Complete.” Next, click on Create a Payment Form.

To learn more about making ayment forms, see our detailed guide on how to create the perfect payment forms in WordPress.

Step 3: Create a Black Friday Exit-Intent Popup

So far, you’ve created an OptinMonster account, connected it to your WordPress site, and created a payment form.

To create a Black Friday Exit-Intent Popup that drives traffic to your payment page and form, you’ll first need to navigate to the OptinMonster Dashboard in your WordPress admin.

Then, click on Create New in the Popup module.

Next, enter “Black Friday” in the search bar provided within the templates section of the page.

You’ll notice there are several Black Friday-themed templates available for you to choose from.

For the purpose of this tutorial, go ahead and choose the Black Friday (Rounded) template.

You’ll be prompted to enter the name of your campaign. Once you’ve finished entering the name, click on Start Building.

OptinMonster allows you to easily edit the popup to suit your specific needs. You can use it to drag and drop blocks to your popup.

Feel free to configure the countdown timer to reflect your Black Friday offer, edit the text, and be sure to add the link to your payment page/form to the CTA button.

Simply drag and drop the button block into the popup.

Then, choose redirect to a url from the from the Button Click Action dropdown menu.

Step 4: Set Up Targeted Display Rules

Now that you’ve customized your Black Friday exit-intent popup, it’s time to customize the targeted display rules.

First, click on Display Rules from the menu and feel free to change the time on page settings, in additiont to the pages you want the popup to be displayed.

Now that you’ve configured the display rules, go ahead and click on Save. Then, navigate over to the Publish tab and click on the Schedule button. Be sure to set the Starts and Ends times to meet your specific Black Friday sale and then click on Save.

Be sure to navigate back to your WordPress admin dashboard and click on OptinMonster » Campaigns to publish your popup campaign.

You can also preview the popup that will be displayed on your site when visitors go to exit your site.

There you have it! We hope this article has helped you learn how to create a Black Friday exit-intent popup for your WordPress site.

If you liked this article, you might also want to check out our guide on how to use custom coupon codes to boost Black Friday sales.

What are you waiting for? Get started with WP Simple Pay today!

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